Digital Products as a Private Label Option with Ross Lukeman — Entrepreneur Unveiled Series #003

Digital Products as a Private Label Option with Ross Lukeman — Entrepreneur Unveiled Series #003


Many aspiring entrepreneurs struggle with what they should create. For those interested in creating a brand and private labeling, I’ve got news for you…your product doesn’t have to be physical. In fact, digital products are an interesting private label option.

In this interview you’ll meet Ross Lukeman, the creator of the Cargo Van Conversion Course and the popular blog Alternative Homes Today. You might be interested in this interview if:

  • You want to learn about building digital products as an option to private labeling physical products.
  • Unconventional home types appeal to you.
  • You’re curious what it’s like to be a mobile entrepreneur—sometimes called a digital nomad!
  • You are interested in hearing a real account of someone’s journey to success (that isn’t all fluff about how easy and fast it is)

Episode #003 Key Concepts

  • [00:02:46] A peek inside Ross’s converted van. This is his home and mobile office. For pictures, see the end of this post!
  • [00:03:20] Learn how Ross came to decide on a van conversion as his first “alternative home” project.
  • [00:07:10] Learn how Ross turned his project into a digital course and how he established credibility in his niche.
  • [00:11:05] Learn how Ross launched his Cargo Van Conversion course and why the launch was successful.
  • [00:13:01] Ross talks about his experience with family and friends on his entrepreneurial journey.
  • [00:15:14] Hear about Ross’ first dip into digital products. It was a drip-irrigation plan that he still sells via a Youtube video. 
  • [00:18:58] Ross talks about what it’s like to be an entrepreneur living on the road.
  • [00:21:49] Knowing who your audience is is important. Ross talks about some discoveries he made about his audience.
  • [00:25:20] Ross talks about Eben Pagan as one of his mentors.
  • [00:27:36] Learn about the tools and services Ross uses and why he considers them part of an entrepreneur’s cost of education.
  • [00:32:05] Ross shares what his advice would be if he could talk to the Ross just starting out on his entrepreneurial journey.

Video: Digital Products as a Private Label Option with Ross Lukeman

Handy List of Links and Resources From This Episode

Episode #003 Transcript

[00:00:24] Ree: Welcome! This is the third installment of Entrepreneur Unveiled. I’m excited to bring Ross Lukeman on today. He is the founder of Alternative Homes Today, and more recently, the creator of Cargo Van Conversion Course. I am bringing him on because Ross is a private labeler, but not like you would think. He creates digital products, and he also runs his business from the road. For those of us who have that idea of wanting to have the freedom of being able to travel and see the country, and also be able to run our business, Ross will bring some really great insights from his perspective and the way he’s built his business. With that, I would like to introduce Ross Lukeman. Ross, welcome to the show. Thanks for taking the time to come hang with us. 

[00:01:23] Ross: Thanks for having me.

[00:01:24] Ree: You’re welcome. Let’s start it off by telling the listeners a little bit about yourself. A little history, how you got started with being an online entrepreneur, and a little bit about your journey. 

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[00:01:39] Ross: It started back in 2009, I read a book called From Entrepreneur to Infopreneur about selling information. It took me a few years to digest that and tried different things. 2012, I launched my current website, which is Alternative Homes Today, where I cover about thirty different alternative home types. Few years after that, I discovered van dwelling, which is, I’m currently in my van out on the road. I created a course on that, on how to do van conversions. Kind of started with the broad concept of selling information and then narrowed it down to a topic that I was excited about, and wanted to make an impact in. 

[00:02:27] Ree: I hope the viewers can see behind you. It’s actually one side of your van, and it’s so incredibly well designed and finished. Can you adjust your screen a little bit so people can see a little bit more of the inside?

[00:02:46] Ross: Yeah. Here is it. 

[00:02:49] Ree: Oh my gosh, so awesome. 

[00:02:51] Ross: There is the bed.

[00:02:53] Ree: Got a nice bed, you’ve got a sink, place for your bike, I see back there. Can you talk a little bit about, you said thirty home types you’ve covered on Alternative Homes Today, right? How is it that you ended up with a van being the first type that you actually ventured into and decided to build? 

[00:03:20] Ross: As I was teaching and interviewing people that built different home types, I was looking for a home to build myself. I went down the tiny home route for a couple of years, and it didn’t quite fit. I wanted to explore the country a little bit more. Parking though, is sometimes the problem and I also like urban areas and sometimes you have to park way out, and commute in to work. Never quite fit, and then when I saw the van thing, I interviewed a guy in New York City that lived in a van. He owned a couple of coffee shops slash wine bars. He got priced out of his apartment, got mad and decided he’s going to do this van thing. Just talking to him, it just clicked. This was the right thing for me. I also read a book, it’s called How to Live in a Car, Van or RV–And Get Out of Debt, Travel and Find True Freedom. I just completely butchered that.

[00:04:27] Ree: That’s okay. If you e-mail me the name, I’ll put in the show notes.

[00:04:32] Ross: Yeah, it was that. It was a $3.99 kindle book, and that was my first foray, that was actually before I interviewed Alex in New York City. 

[00:04:40] Ree: Which, people can find that interview on your blog, if you are interested.

[00:04:47] Ross: Yeah. It’s called Rent Free in NYC, Alex’s $4,500 Solution. He bought the VW Van for $4,500. 

[00:05:00] Ree: Some of things that you did, in terms of choosing the van you would use, were based on some of the challenges that he shared about living in that van, right? You’ve gained a lot of experience through people that you’ve spoken with about the lifestyle and what you wanted to achieve as an entrepreneur, traveling the country and running your business on the road. A little more stealth, which is why you chose this van, a Chevy cargo van and instead of a van with a lot of windows. That’s just one thing you go through, when you talk about the very beginning stages of building out a van and the things that you considered even before you ever buy your van.   

[00:05:53] Ross: Yeah. I actually went through about three different vehicle types, and that’s part of the fun. You initially get the concept, “Oh, I can do this,” and “Hey, I can get internet. I can get a hotspot on the road and work from my computer,” and so you started mulling it over. Then, you started going to vehicle types and find that one that fits you best. I think a lot of the VW people, some of them are already made as a camper.

[00:06:22] Ree: We had one when I was a kid, by the way. 

[00:06:23] Ross: Oh, you did?

[00:06:25] Ree: Yes, and this scar on my finger, is from slicing my finger to the back vent. 

[00:06:31] Ross: Oh no.

[00:06:32] Ree: I’m familiar with camper vans, VW camper vans. I think yours is way nicer. 

[00:06:38] Ross: Really? I know the VWs, they have the cool vintage look, but I really wanted something. I came from an older vehicle and just personally, I wanted a newer vehicle that wasn’t going to break down, I can go uphill and the mountain passes, and you have enough horsepower to handle the inclines. It’s a very utilitarian choice for me. I want to be able to focus on my business and have the van do what it needed to do, to get me where I needed to go. 

[00:07:10] Ree: Let’s segue back to this whole business concept and tie in for my listeners, this whole idea of private labeling. When you started to think about building out your course, your brand, Cargo Van Conversion, you had to figure out your niche. There is a similarity in physical products to digital products in that, you have to figure out who your audience is, and what problem are you trying to solve or what service you’re trying to bring? How are you trying to help them? What is it that is going to make them want to use you or trust you? I think trust is a really important factor especially in the digital product where you’re selling courses. Trust is inherent when you do good branding and physical products. People, they have a good feeling when they see the labeling and the product itself, if it looks quality, you get trust comes with that. But for you, it’s different, right? If any of my listeners are thinking about digital products, doing something similar to what you’re doing, what do you do into create credibility and your marketplace? 

[00:08:35] Ross: First of all, I’m sometimes featured on trusted, other websites, where they trust that website or that author, so the trust can be conferred on you if they don’t know you very well. The quality of your marking materials is really important in a way that I advertised and marketed the Cargo Van Conversion course, was I did a launch a la Jeff Walker. And so, I had a pre-launch with three videos. Those videos were shot with a friend of mine as a wedding videographer and photographer, and also works in a photo rental place. So I got the nicest cameras I’ve ever used. They were shot in HD quality, the background was blurred. It’s a really high production quality. Because that was my marketing before the course was even available to buy, that kind of set the tone. By pushing the quality of the marking up, the perceived quality of the course was higher. 

[00:09:40] Ree: I’m getting a little echo from me. You actually have a degree, an architecture right? You’ve worked in the field. You have that, which is also, I think helps the credibility. Plus, for anybody who would doubt that he could build it, look at this van, it’s spectacular, I mean all the trim. I’ve seen a lot of the videos, you definitely know what you’re talking about. Your end product speaks for your ability to teach somebody. You went all out when you build the course. I know this, it’s because I’ve seen a lot of course materials. You not only did high quality video of the actual build where you showed it done, you disassembled it and reassembled it, and showed how to make all the cuts. You showed all the tools. You also, because of your experience in the field of architecture, you know how to use CAD. You have all these really awesome CAD drawings and product list and things. It’s almost like error-free. You want to talk a little bit about your first rollout, and your success with that?         

[00:11:05] Ross: About a year ago, I did a launch. I read the book Launch by Jeff Walker.

[00:11:14] Ree: I know you’re smiling because you know that I’m not a Jeff Walker fan. For people wondering why he’s smiling when he says that, it’s because he knows I’m, it’s a strategy that is foolproof, it works. I just don’t like Jeff Walker. 

[00:11:31] Ross: I was clinging to his formula for dear life. I didn’t buy his course, but I read his book which gives a synopsis of what you get in this full course. I clung to it and I would go to the coffee shop with that book and I would make notes. I translated exactly what he said to do, into the three pre-launch videos, and the video before was the sales video. It works. It was my first $200 product it is $197, the highest-priced product that I had sold before that was $11. It was a set of plans for irrigation system. It was twenty times my previous products’ price point. I was really nervous that I had to, it was a one-week launch. There was one week to buy it. I knew at the end of that week, I would know whether it was going to go or it was going to flop. 

[00:12:29] Ree: That works. You have students in your course, and they’re building up their vans. You’ve interacted with them, and you’re actually going to go visit some of them while you’re on the road, right? Now that your van is done. That’s kind of cool, that’s very cool. Talk a little bit about your journey as an entrepreneur. Have you always felt like you have that in you, have you had good support systems? Are there people think you’re crazy? 

[00:13:01] Ross: My father has always been entrepreneurial, the rest of the family, not so much. You get very distinct messages from those different people. My father was always encouraging. My mother who’s always worked for somebody else, she’s always worked for millionaires who started their own companies. She’s more of a supporter. She would say, “Why are you spending money on that?” “Why aren’t you get that software?” “You’re spending too much.” It’s always about bringing the reality in, reality in. Then, as the years went by, after about five years, she knows I wasn’t going to stop, especially after the sales started coming in. They backed off. It’s really comes down to the money. Once people see the money, they will back off.

[00:13:55] Ree: I’ve experienced that too. 

[00:14:00] Ross: The believers will always believe that the money will come, but the non-believers, they need to see the dollars. 

[00:14:05] Ree: It’s a greater proportion of non-believers, because there aren’t this many people trying to accomplish what you’re trying to accomplish, me and the viewers who are listening to this, right? One of the things I think is really a critical takeaway from what you just said, is that you will have people questioning what you’re doing and it takes a long time. You’re not sitting in that van because one morning, you woke up and you said, “Hey, I’m going to build a van conversion and build the course. I’ll have my own van, and six months later, you have a course with students” and here you are, out on the road. It’s been years of evolving to this point. This is where you’re starting to gain traction and get success. It’s something that you have a lot of passion around. Because I know you, I know you’ve had Alternative Homes Today, I know you were working really hard on a book on alternative homes, which has been, it’s still something you’re interested, but it’s sort of on the sideline.

[00:15:14] Ree:  You created the drip irrigation product, you did a video and plans which you sell every month. That sells. You sell it because of that YouTube video. 

[00:15:28] Ross: Should we talk about that model?

[00:15:30] Ree: Yeah, let’s do. Go ahead.

[00:15:28] Ross: It’s an accident. That was my first product that I sold. I shot as a blog post, it’s my weekly blog post. I was going out town for a work trip. I had a job at that time. I had all these vegetables on my apartment balcony. I shot a video of creating a drip irrigation system that was fed from a gravity tank, an elevated tank. I just put it into the video, “Let me know if you guys want plans for this.” I got a few messages, a few comments on YouTube. Actually, I accidentally hit a huge keyword. People are searching for drip irrigation on YouTube and Google. It way outpaced my other videos as far as views. I eventually tacked on a little update to the video and re-uploaded it. About six months later, I had a set of plans you could buy in the show notes below. You can click and go and buy the plans. That was an accident. Initially I charged like two or three dollars, I think one time I had them free, but I was afraid to charge. Slowly, I started up in my price and they kept selling. Of course the perceived value is higher. I also added to the plans. It was a nice little model that I figured out. People that don’t know me at all, still go and see that video on YouTube, and a certain percentage of them buy those plans. It’s completely, I don’t touch it. It was uploaded two and a half years ago. 

[00:17:09] Ree: That is one of the brilliant things about digital products. You have the opportunity to build it once, and then have it passively, still create income for you. For any of the listeners who like this idea of private labeling, that is a real benefit to the digital world as opposed to a physical product, where you actually have to create the product, package it, create that space in your home, or find a way to have a fulfillment house take care of your products. While you are on the road, you’re not having to carry physical products around with you. 

[00:17:49] Ross: I would say, I know you are a fan of physical products, and I’ve always on with the digital products. I think that it’s so much work and it’s such a long timeline that you need something you enjoy. If you’re excited to get your physical product, get your sample in and check it out, whatever excites you, whatever industry you want to go in, whatever industry you want to make an impact in, I think you need to go towards that because it’s at least a five-year journey. If you’re not excited, if you have a day job and you’re not excited when you come home to work on your thing for whatever reason, it’s going to be hard. 

[00:18:31] Ree: We’ve both had. We’ve both had that period where we were employed and trying to build our thing. We both have some real sense of what it takes to do that. It’s not easy. You’re carving out time from anything else that you would want to do in order to build something. So you have to have a little passion around it.

[00:18:58] Ree: Let me ask you, I’m looking at some notes here, for those of you who are wondering what I am doing, looking down here. Let’s talk a little bit about the perception that people have of people who live in a home that has four wheels. Because anybody looking at this video or clearly anybody who watches your other videos for your course, they’re going to see a regular clean-cut, all-American guy who isn’t homeless. You just choose to have a home on wheels. Talk a little bit about that, for anybody who is really interested in possibly living life on the road. There are a lot of people doing that, a lot of people are making that choice these days, for a lot of reasons. Talk a little bit about that perception and why it might be a good choice for people?

[00:19:55] Ross: I think it is a growing trend, and I think as time goes on, it will become more normal as everyone knows someone that’s doing it. For me, you have to be more resourceful, because you’re constantly in new cities. You have to find your way. Frankly, with the cargo vans, people can be a little bit standoffish. I’ve learned, I’m out here doing my things I’m not necessarily trying to win everybody over. You go to different cities, they have perceptions of the world. You have to let them have that perception, however they see things, it’s okay. Some people latch on, some people are accepting it. It’s like entrepreneurship. Some people get it, and some people are like, “Why are you coming home for five years after working?” No social life, you know. They just don’t understand why you do that, but then other people get it, and they are like, “Okay,” you’re seeing the entire US. You’re seeing all the major cities. You’re going into Canada. You’re able to see the major cities as well as the small towns that you would never go to. I think it’s just, some people understand, and they may come down to how well you say it. You could say, “I’m on an adventure,” or you could say “I’m traveling US and Canada, on this travel adventure,” or “I live in a van.” It’s how you say it. 

[00:21:31] Ree: Yeah. It’s how you’re projecting your own values around it, and it’s how well you do that. When you think about people for your course, that it might be good for, who is your audience?

[00:21:49] Ross: I was surprised to learn who bought the course the first time around. I had half women and half men. I had men that are complete, they’re good maybe on the computer but have no construction experience. I actually had a guy out of Seattle that he’s a professional wood worker. He builds, all day, every day. I thought, man, this guy is a pro, what’s he doing? It was the electrical. He didn’t know anything about the electrical and I, the last five years, my job was working with US Embassies and doing some of their security systems. I learned that I love electrical systems. I grew up doing wood work, and now I kind of falling in love with the power systems, so I bring all that in to the course. It’s people that have no construction experience, and then there’s people that need a boost in one area, and electrical is a critical area. It’s complex. I had a good variety. A lot of business owners actually, I was surprised. 

[00:23:03] Ree: That’s really interesting, because I do think whether somebody wants to do it full time, or somebody wants to have a van like yours either for just camping, because it’s a really comfortable way to camp. Take it from me, I’ve done the tent camping, and I’ve done the van camping as a kid and now I have an RV. So I have something that’s, got a restroom, which I like, but having a van like that is really great. You’re far less limited in where you can go. RVs can actually be very limiting. The other thing is, if somebody has a business where they have a need like a photographer or somebody like that, where they have a need to be able to go out and be in places for a period of time, this would be a really comfortable option for that. I think you have a great product, you’ve really spared no expense in creating it. I think it’s extremely fairly priced. I’m just putting that out there, my opinion, you’re someone I know personally but that should also make people feel comfortable, I would think about you and about your course. Holy heck. Look at what you’ve built. You also have the ability, you brought your bike, right? That’s another thing that you did, you created a space inside your van for your bike, so that you don’t have to drive your van everywhere. How’s that worked out for you?

[00:24:40] Ross: I thought it was a little crazy when I did that, and I wasn’t sure if that would pay off. It’s really been cool. I’m actually in Albuquerque right now, and I went up to the ski resort yesterday. It’s September so the snow’s not here. It is a downhill mountain biking, slalom or whatever during the summer months. The bike is just being awesome. Going around Santa Fe, I went downtown Santa Fe where you can’t really drive a car very well because it’s so congested, but it’s great for a bike. I’ve really been able to explore some of the cities that I’ve gone through on the bike and that’s pretty neat.

[00:25:20] Ree: That’s great. Let’s talk a little bit about who your mentors have been. You’ve talked a little bit about that. Are there any books that you just have really relied on? You mentioned Launch by Jeff Walker, and the one that initially peak your interest about the RVs, you have to get me the name of that one. In terms of entrepreneurship or anything like that, are there any other books or blogs, or resources that you might recommend to people that have been really powerful for you?

[00:26:00] Ross: Eben Pagan has kind of being in the background of my journey the whole time. I think that four years ago, I took one of his high-priced marketing courses, and the guy just knows his stuff, I’ve always go back to him. I think our personalities are similar, you’re saying with Jeff Walker, it helps if you get the person and you can relate to them. He’s been a big one. The book I mentioned was by Stephanie Chandler I believe, from 2009, From Entrepreneur to Infopreneur, about selling information and the different formats you can do that in. I will say, just in general, my heroes have always been entrepreneurs. I notice that because I went to architecture school, and I initially wanted to be a firm in New York City or Amsterdam or LA. But I realized that over time, not that many of the architects were my heroes. I didn’t marvel at them, but the entrepreneurs, I was already blown away. They were my heroes. You have to go in the direction of whoever your heroes are.

[00:27:23] Ree: So tap into that, look for that,who do you consider your hero and what are they doing that makes them that for you. That’s great advice for us. There’s one thing that you have always talked about when we have our personal conversations, like a little mini mastermind you and I have been over the years.

[00:27:36] One of the things you’ve always talked about is being willing to pay for tools and services. I know that you feel very strongly about that. There are some tools that you think have been really instrumental. Your thinking about your business and maybe they were bigger tools, like more powerful and robust than you needed at the time but you knew you would grow into them. Do you want to talk a little bit about some of those tools and why you like them?

[00:28:22] Ross: Yeah. Drip is really been critical. That’s an email automation software. Like you said, when I first got in there, I came from MailChimp. I know MailChimp is bringing up the rear into automation right now. They’re trying to get into that. It had all these capabilities and I didn’t know how to use anything but I knew that it was a good investment to learn that software over time. Drip’s really been critical, it’s one of my favorite piece of software. 

[00:28:56] Ree: I’m now using that as well. Based on your experience, I also like them. 

[00:29:03] Ross: It’s a pretty neat software. Leadpages just bought them. I also use Leadpages. I’ve designed some of my own landing pages and they didn’t really do this well. I think, going back to that, the marketing really needs to be clean because it’s a trust issue for people that don’t know you. Leadpages has turned out to be worth the investment to get that really clean look, especially when it’s on an iPad or a mobile device. They worked out all the bugs, worked out all the kinks. 

[00:29:37] Ree: I use them as well for landing pages. Mostly, I use them for the integration with Drip for my email pop-ups and things like that. I do plan on using Leadpages for landing pages for my physical products as well. I just haven’t gone that far. 

[00:29:57] Ross: This other cool thing is that they have like ten different types of pages. It’s really versatile. That was another expense that initially, because I pay for the professional grade one where you can split test, I hadn’t split test before, but just growing into those capabilities and going ahead and invest things so you can learn the tool. It’s worth it.

[00:30:26] Ree: Has been worthwhile. You don’t regret those decisions. 

[00:30:31] Ross: No. It’s like tuition. You have to get in there and you have to learn the tool so you can really wheel the power of the tool later on. Those two are really critical. I would say those are my main pieces of software. I’m drawing in blank right now, but when I look at my bank statement, there’s tons of software.

[00:30:55] Ree: Let’s try to wrap this out. We’ve been going for just about thirty minutes now. I realized that for listeners, it may seem a little bit all over the place. We’ve talked a lot about your life in the van, the course that you built, but I think it’s really important for people to hear the journey. It hasn’t been an overnight thing and that you have experienced some success. It’s a cumulative effect, so each time you try something, you have all the experience to draw on from all the prior failures and little successes along the way. It’s the same in private labeling, as it is for you and your digital product work. If you can go back and give yourself, the Ross Lukeman who was just getting started with Alternative Homes Today, if you can go back and give that guy some advice, what would it be?

[00:32:05] Ross: I think it would be, that it will work eventually. So just keep going, especially do what you enjoy, but just believe that it will go, because you will make mistakes but it’s not necessarily, every failure is a lesson. Really, you just have to stay in the game long enough. Get started. Take it seriously, get started if you haven’t started yet, because it’s going to take certain amount of time. You can wait five years to start, or you can start now. It’s going to take the same amount of time. 

[00:32:43] Ree: Would you agree that that guy should know that you don’t necessarily have to finish something you start? If you start down a path and you’re giving it your all but either something else comes out of it and shifts you away from your original path, that’s okay. You don’t have to see every project through to the bitter end. Would you agree with that?

[00:33:14] Ross: Yeah, I do because when I wrote my book, my chapter on vans led me down in the rabbit hole I’m on now. The purpose of that book, which may be reinstated later, I may pull that off the shelf and finish it in some regard, but I had that van chapter and I saw kind of a future. In my van articles on my site, we’re getting all these comments. I could tell I kind of hit something. I made a hard decision, I actually had a book writing coach at the time, and I could work it with her. I had a gut feeling and I just put everything I had into the new direction. So that project gave me the next project. That was its purpose essentially.

[00:34:07] Ree: That’s led you to sit in your beautifully crafted Cargo Van Conversion in Albuquerque, New Mexico, when your home state is Texas. You’re living your life of adventure and you’re being an entrepreneur in the process. I think that’s really exciting, Ross. I just want to thank you for, oh wait, let me ask. Let me just give you an opportunity to say this. If people want to find you, where will they find you?

[00:34:42] Ross: My main site is and my course that I just put out a year ago is 

[00:34:53] Ree: When they go to, what’s there for them? If they want to just give it a taste without having to commit necessarily?

[00:35:08] Ross: If you put in your email, you’ll get a cheat sheet that is just a crash course in van conversions, and gives you a lot of tips on what to do, what not to do. And then you’ll also get a mini course, which is a video course on van conversions that’s pretty in depth. That’s all free. You will also have an opportunity to purchase the full course if it seems like something you’d like to do.

[00:35:38] Ree: I really appreciate you taking the time to hang out with us. If anybody else is interested in seeing some of the place that you’re going, I know that you post on Instagram. They can follow you there, right? What is your Instagram tag?

[00:35:58] Ross: It’s just ross.lukeman.

[00:36:01] Ree: So ross.lukeman on Instagram and what about Facebook?

[00:36:07] Ross: Facebook, there is the Alternative Homes Today Facebook page, that’s my main hub on Facebook.

[00:36:16] Ree: You also have a closed group on Facebook for the students in your course, right?

[00:36:20] Ross: I do.

[00:36:21] Ree: I think that’s really important to point out, because one of the things that I think is super valuable about, the product that you offer, is that not only you get the course, but you also get access to that closed group on Facebook. So students are in there, and people even that have finished their vans can help each other along. The community of van dwellers, van conversion makers are in there. You get that as part of the course. 

[00:36:54] Ross: You can talk about your conversion. Once you hit the road, you can share where you are and what’s your experience staying out on the road.

[00:37:02] Ree: I think that’s really important for people to know when it’s also an interesting, anybody who’s thinking about building a digital course, that’s a really nice add for anybody in the digital course. It’s getting a Facebook group, the access to a Facebook group of like-minded people because that’s one of the thing entrepreneurs struggle with, right? It’s finding a community of like-minded people. People who get you that can help you through, answering questions or where might be a good place to go? How do you solve the certain technical problem? Things like that. I think that’s really great. I just want to say thank you, Ross, for joining us here on PrivateLabelPreneur, and you’ll have to just keep us in touch with where are you going and the exciting adventures you go on. 

[00:38:01] Ross: I will. Thanks for having me. The adventure’s just beginning. 

[00:38:08] Ree: Yeah, all right. Thank you Ross. Bye.

[00:38:09] Ross: All right. Thanks. Bye.

Entrepreneur Bio and Contact Info
Van Conversions | digital products | Ross Lukeman |

Ross Lukeman is the founder of Alternative Homes Today and the creator of the Cargo Van Conversion Course. He is currently living and working in his converted Chevy cargo van while traveling the US and Canada. Grab a copy of his Van Conversion Cheat Sheet here.

Here are some places you can connect with Ross:

Interested in Seeing More of Ross’ Van?!?

For those of you whose curiosity was sparked by the idea of converting a van as a permanent home, a comfortable way to camp or as a mobile office, here are a few more pictures of the inside of Ross’ converted Chevy van.

Here’s the van very early in the conversion process…he started with a blank slate!

Digital Products | Van Conversion Course | Ross Lukeman |

Next came insulation, electrical, lighting, vent fan and paneling…

Digital Products | Van Conversion Course | Ross Lukeman |

By the end of the build, Ross had created a comfortable living and working environment. There’s convenient storage under the bed, below the sink and counter and there’s even a small closet (back left side of the next picture).

Another thing Ross added was the convenience of a fresh water tank and a grey tank so that he could easily prepare meals and do personal grooming tasks like brush his teeth! All that unsightly stuff is beautifully concealed behind the covers below the counter yet easily accessible for maintenance.

Digital Products | Van Conversion Course | Ross Lukeman |


Digital Products | Van Conversion Course | Ross Lukeman |

As a digital nomad, Ross made sure he had a useable workspace with enough power to run his equipment.

Digital Products | Van Conversion Course | Ross Lukeman |

Digital Products | Van Conversion Course | Ross Lukeman |

You might think that getting a shower would be a challenge on the road, but Ross has that all figured out, too. To grab a nice hot shower, Ross is a member Planet Fitness; they’re found in many cities across the country. Besides a shower, it promotes getting in a good workout!

Digital Products | Van Conversion Course | Ross Lukeman |

If you’ve ever considered building out your own van conversion, you can’t go wrong with signing up for Ross’ course. You’ll get massive value for your dollar and continue to get great information from him along your journey.

What Are Your Takeaways From This Episode?

I can usually find at least one valuable piece of information from any book, podcast or video interview I consume. Did you get something from this episode of Entrepreneur Unveiled? If so, please share it in the comments!

Now back to work for me!

Ree Short Sig

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  1. Ross Lukeman September 30, 2016 at 9:44 PM

    Thanks for the great interview Ree! I hope your listeners get a lot out of it.

    • Ree Klein September 30, 2016 at 10:47 PM

      I’m sure they will, Ross. Location independence is a goal of mine and I’m sure more than a few others. It’s nice to get the real scoop from someone who is actually selling digital products and living the life of a digital nomad!